The Cost of Marketing

The Cost of Marketing

The Cost of Marketing Are you aware of the true cost of marketing? Introduction Marketing is an integral part of any brand, helping them place their products in front of the right people at the right time. As a result it often becomes a huge part of their financial...
Cornercard – Miles & More card launch

Cornercard – Miles & More card launch

Cornercard – Miles & More card launch     The Brief  Back in November 2017, MBNA withdrew all of their co-branded airline credit cards without warning. This meant that you could/can no longer apply for any of the Virgin Atlantic Black/White,...
Streammind – Money 20/20

Streammind – Money 20/20

Streammind – Money 20/20 The Brief StreamMind came to us as when they bought a small booth at Money20/20 but did not know how to use it. We sat down with them to understand what audience they were targeting and which of their product suites would be most...
B2B – Positioning The Brand

B2B – Positioning The Brand

B2B – Positioning The Brand The Brief This long-established London-based fintech needed an overhaul of their brand. They had made some hasty decisions on their brand presentation, and as a result had ended up with a brand personality that no-one liked –...
Selecting the right PR agency

Selecting the right PR agency

Selecting the right PR agency Big decisions – How to select the right PR agency Introduction The way you choose to market your business and the direction you take is a huge decision that can impact your whole brand. Given that these choices dictate how many visitors...