Social Media Marketing

Social Media Marketing

Social Media Marketing Social Media – How Important Is It for the modern brand?   Introduction Since the inception of social media in 1997 people have had an innate need to share their lives with others online. As a result there are almost 4 billion people...
To blog, or not to blog?

To blog, or not to blog?

To blog, or not to blog? To blog, or not to blog… “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and...
More than a product

More than a product

More than a product More than a product “Thought leadership is a way to build a relationship with prospects based on knowledge – not on products and services.” – Chris Koch Producing content which resonates with your audience is an important part of developing a...
Guiide Announces Further Funding

Guiide Announces Further Funding

Guiide Announces Further Funding Retirement planning platform Guiide raises further investment to widen ability to improve more retirement outcomes   Glasgow 20/04/21 – Scottish fintech Guiide has raised further investment as it looks to help provide more...
The Perfect Press Release

The Perfect Press Release

The Perfect Press Release The Perfect Press Release “If you don’t tell your story, someone else will” – Unknown Your business has just secured an incredible new client, hired a new member of its senior team, or achieved an impressive round of funding, but how can you...