News & Views

 We don’t just talk a good game, we also we have  a wealth of knowledge beyond PR and marketing, particularly within Fintech!

Check out our take on some of the biggest news and topics within the industry below!

Fintech

What’s the crack with NFTs?

What’s the crack with NFTs?

What's the crack with NFTs? “If you are an artist and still don't use NFTs, you are potentially missing millions of dollars.” - Olawale Daniel Introduction Artwork has been around since the dawn of time and is something that has always sparked conversation and divided...

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Zumo CEO Nick Jones joins Emma Gannon on Ctrl Alt Delete

Zumo CEO Nick Jones joins Emma Gannon on Ctrl Alt Delete

Ctrl Alt Delete.Emma Gannon is joined by Zumo CEO Nick Jones     “We’re really seeing two worlds colliding” This was a quote from Zumo CEO and co-founder, Nick Jones from his appearance on the Ctrl Alt Delete podcast hosted by Emma Gannon. Breaking down some of...

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The Card Payment Cycle

The Card Payment Cycle

Card Payments - The Full Cycle Introduction When purchasing products many of us utilise a credit or debit card as a means of payment as a quicker, safer alternative to cash. But all we typically see is the card machine lighting up, we either wave our card over the top...

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Tap on Phone – The future of payments?

Tap on Phone – The future of payments?

Tap on phone – Is it the beginning of the end for dedicated payment hardware? Introduction The world of payments has come a long way in a relatively short space of time, with cash becoming a rare sight for many merchants. But where did this new world of payments all...

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Your Marketing Strategy

5 Things to help you secure amazing media coverage!

5 Things to help you secure amazing media coverage!

5 Things to help you secure amazing media coverage!   “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” - Alvin Adams   Introduction Getting media coverage is easy right?  You're...

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Social Media Marketing

Social Media Marketing

Social Media - How Important Is It for the modern brand?   Introduction Since the inception of social media in 1997 people have had an innate need to share their lives with others online. As a result there are almost 4 billion people currently active on social...

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To blog, or not to blog?

To blog, or not to blog?

To blog, or not to blog... “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it...

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More than a product

More than a product

More than a product “Thought leadership is a way to build a relationship with prospects based on knowledge - not on products and services.” – Chris Koch Producing content which resonates with your audience is an important part of developing a voice within the media....

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The Perfect Press Release

The Perfect Press Release

The Perfect Press Release “If you don’t tell your story, someone else will” – Unknown Your business has just secured an incredible new client, hired a new member of its senior team, or achieved an impressive round of funding, but how can you share this quickly, and...

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PR you can’t afford to miss!

PR you can’t afford to miss!

PR you can’t afford to miss! “If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates Intro Public relations (PR) are instrumental in a company's success. Your external communications have the power to both position you within the...

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The Cost of Marketing

The Cost of Marketing

Are you aware of the true cost of marketing? Introduction Marketing is an integral part of any brand, helping them place their products in front of the right people at the right time. As a result it often becomes a huge part of their financial strategy for the year....

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Selecting the right PR agency

Selecting the right PR agency

Big decisions – How to select the right PR agency Introduction The way you choose to market your business and the direction you take is a huge decision that can impact your whole brand. Given that these choices dictate how many visitors find your brand and the initial...

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Campaign Creation

Campaign Creation

Business Marketing - Campaign Creation   Introduction Marketing your brand is key to the initial success of your business. Alongside just increasing the reach of your business, marketing also offers the initial first impressions to potential consumers as well as...

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The impact of Covid on the Hight Street

The impact of Covid on the Hight Street

The impact of Covid on the high street And what the future may hold “Life isn't about waiting for the storm to pass. It's about learning how to dance in the rain.” - Vivian Greene 2020 has been a rollercoaster, from the optimism brought from not only a new year, but a...

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